Taylor Swift’s ‘Red’ Returns to the Billboard 200

Album cover | Big Machine Records

Taylor Swift’s ‘Red’ returns to this week’s Billboard 200 (chart dated August 4), earning its first week on the ranking this year.

Possibly as a result of the ongoing ‘reputation Tour’, ‘Red’ re-enters at #200 with 5,000 units recorded in the tracking week ending July 26 (up 3%). More recent Swift albums ‘1989’ (#84) and ‘reputation’ (#9) post similar gains in sales.

Last charting regularly in 2015, ‘Red’ also experienced a wave of revivals in 2017: it re-entered when Swift’s catalogue returned to Spotify (July), upon the unveiling of “Look What You Made Me Do” (September) and with the release of ‘reputation’ (December). It lasted three weeks each time (9 total weeks in 2017).

‘Red’ became the fastest selling album of the decade (US at that time) upon its release in October 2012. It spawned the hits “We Are Never Ever Getting Back Together” (Hot 100: #1) and “I Knew You Were Trouble” (Hot 100: #2) and has since sold over 4.4 million pure copies in America alone.

It received an updated 7x Platinum certification from the RIAA less than a week ago.


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